{"Status":true,"Message":"","Response":{"post":{"postuid":"def623bf-16f6-4f80-91d1-8631326ff8e4","tenantuid":"d8b744fc-2e70-4089-bb80-dd1d08f6c7b2","projectuid":"fc6490ac-7527-4f49-b06e-46f701280e85","title":"Blog Projects","slug":"article/blog-projects","html":"\u003Cp\u003EA blog project uses HelpGuides to publish a blog instead of a documentation site. It has the same editor, search and AI tools, but the site, the admin screens and the SEO markup are built around dated posts rather than a category tree.\u003C/p\u003E\u003Ch2 id=\u0022set_up_a_blog_project\u0022\u003ESet up a blog project\u003C/h2\u003E\u003Cp\u003ENew projects are created as documentation projects, and the project type can\u0027t be changed from \u003Cb\u003ESettings\u003C/b\u003E. To set up a blog project, contact support.\u003C/p\u003E\u003Cp\u003EOnce your project is a blog, the left navigation adds \u003Cb\u003ECategories\u003C/b\u003E and \u003Cb\u003EAds\u003C/b\u003E, and \u003Cb\u003EContent\u003C/b\u003E shows a list of posts instead of the category tree.\u003C/p\u003E\u003Ch2 id=\u0022manage_your_posts\u0022\u003EManage your posts\u003C/h2\u003E\u003Cp\u003EClick \u003Cb\u003EContent\u003C/b\u003E to see all your posts. The list shows each post\u0027s \u003Cb\u003ETitle\u003C/b\u003E, \u003Cb\u003EAuthor\u003C/b\u003E, \u003Cb\u003ECategories\u003C/b\u003E, \u003Cb\u003EStatus\u003C/b\u003E, \u003Cb\u003EViews\u003C/b\u003E, \u003Cb\u003ECreated\u003C/b\u003E date and \u003Cb\u003EPublished\u003C/b\u003E date.\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EType in \u003Cb\u003ESearch ...\u003C/b\u003E to find posts by title.\u003C/li\u003E\u003Cli\u003EUse \u003Cb\u003EFilter\u003C/b\u003E to show \u003Cb\u003EAll Posts\u003C/b\u003E, \u003Cb\u003EPublished\u003C/b\u003E, \u003Cb\u003EDraft\u003C/b\u003E, \u003Cb\u003EScheduled\u003C/b\u003E, \u003Cb\u003EHas Working Copy\u003C/b\u003E or \u003Cb\u003EDeleted\u003C/b\u003E posts. \u003Cb\u003EHas Working Copy\u003C/b\u003E finds published posts with edits that haven\u0027t been published yet.\u003C/li\u003E\u003Cli\u003ESwitch between the list view and a grid of post cards with the view buttons. The grid loads more posts as you scroll.\u003C/li\u003E\u003Cli\u003EClick \u003Cb\u003ECreate Post\u003C/b\u003E, enter a \u003Cb\u003EName\u003C/b\u003E and click \u003Cb\u003EAdd post\u003C/b\u003E to start a new post.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003ETo plan when posts go out, set a future publish date in the editor and use the \u003Cb\u003ECalendar\u003C/b\u003E page to see what\u0027s scheduled.\u003C/p\u003E\u003Ch2 id=\u0022categories\u0022\u003ECategories\u003C/h2\u003E\u003Cp\u003EClick \u003Cb\u003ECategories\u003C/b\u003E in the left navigation. Your categories are listed on the left; click one to see its description and the posts in it, with each post\u0027s status and URL.\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EClick \u003Cb\u003EAdd\u003C/b\u003E to create a category. Enter a name and description, and optionally an image and colors on the \u003Cb\u003EImage and Style\u003C/b\u003E tab, then click \u003Cb\u003ECreate\u003C/b\u003E.\u003C/li\u003E\u003Cli\u003EClick the pencil icon to edit a category, or the trash icon to delete it. You can\u0027t delete a category that still has posts.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EThe category fields are the same as in documentation projects. See \u003Ca href=\u0022/article/organizing-content-with-categories\u0022\u003EOrganizing Content with Categories\u003C/a\u003E.\u003C/p\u003E\u003Ch2 id=\u0022ads\u0022\u003EAds\u003C/h2\u003E\u003Cp\u003EAds let you promote your own offers, such as a guide, a webinar or a free trial, inside your blog posts. Click \u003Cb\u003EAds\u003C/b\u003E in the left navigation. There are two kinds, each on its own tab:\u003C/p\u003E\u003Ctable border=\u00221\u0022 style=\u0022border-collapse: collapse; width: 100%;\u0022\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth\u003ETab\u003C/th\u003E\u003Cth\u003EWhere it appears\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003EInline\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003EInside the post, before the third h2 heading (or before the eighth paragraph if the post has fewer headings). Inline ads can include an image\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003EFooter\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003EAt the end of the post. Footer ads don\u0027t use an image\u003C/td\u003E\u003C/tr\u003E\u003C/table\u003E\u003Cp\u003EA post shows at most one inline ad and one footer ad.\u003C/p\u003E\u003Ch3 id=\u0022create_an_ad\u0022\u003ECreate an ad\u003C/h3\u003E\u003Cp\u003EClick \u003Cb\u003EAdd Inline Ad\u003C/b\u003E or \u003Cb\u003EAdd Footer Ad\u003C/b\u003E, fill in the three tabs and click \u003Cb\u003ECreate\u003C/b\u003E.\u003C/p\u003E\u003Ctable border=\u00221\u0022 style=\u0022border-collapse: collapse; width: 100%;\u0022\u003E\u003Cthead\u003E\u003Ctr\u003E\u003Cth\u003ETab\u003C/th\u003E\u003Cth\u003EField\u003C/th\u003E\u003Cth\u003EUsed for\u003C/th\u003E\u003C/tr\u003E\u003C/thead\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003EContent\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003ETitle\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003EThe ad\u0027s headline. Required\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003EContent\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003EBody text\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003EA short description below the title. Required\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003EContent\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003EDestination URL\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003EWhere the ad links to. Required\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003EContent\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003EButton / CTA\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003EThe button label, for example \u0022Get the guide\u0022. Required\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003EContent\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003EUse custom colors\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003ETurn on to set a \u003Cb\u003EBackground color\u003C/b\u003E and \u003Cb\u003EText color\u003C/b\u003E. Leave off to match the blog theme, including dark mode\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003EImage\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003EAd Image\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003EThe picture shown in inline ads\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003EImage\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003ELayout\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003ETwo columns \u2014 image beside text\u003C/b\u003E or \u003Cb\u003ESingle column \u2014 image on top, text below\u003C/b\u003E\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003ETargeting\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003EKeyword triggers\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003ESemicolon-separated keywords, for example \u003Ccode\u003Eemail; inbox; deliverability\u003C/code\u003E. Leave empty to make this a default ad\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003ETargeting\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003ESort order\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003EBreaks ties between ads that match equally well. Lower numbers win\u003C/td\u003E\u003C/tr\u003E\u003Ctr\u003E\u003Ctd\u003E\u003Cb\u003ETargeting\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003EEnabled\u003C/b\u003E\u003C/td\u003E\u003Ctd\u003E\u003Cb\u003EShow this ad on the blog\u003C/b\u003E. Turn off to pause an ad without deleting it\u003C/td\u003E\u003C/tr\u003E\u003C/table\u003E\u003Ch3 id=\u0022how_ads_are_chosen\u0022\u003EHow ads are chosen\u003C/h3\u003E\u003Cp\u003EFor each post, HelpGuides compares every enabled ad\u0027s keyword triggers with the post\u0027s keywords and shows the best match for each slot:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EAn exact keyword match beats a partial one, such as \u003Ccode\u003Epickleball\u003C/code\u003E matching \u003Ccode\u003Epickleball registration\u003C/code\u003E.\u003C/li\u003E\u003Cli\u003EMatches on the post\u0027s first keywords count for more than matches on later ones, because a post\u0027s keywords are listed most important first.\u003C/li\u003E\u003Cli\u003EIf no ad matches, an ad with no keyword triggers is used. If ads tie, the lowest \u003Cb\u003ESort order\u003C/b\u003E wins.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EA post\u0027s keywords are in the editor under \u003Cb\u003EAdvanced\u003C/b\u003E \u2192 \u003Cb\u003ESEO\u003C/b\u003E \u2192 \u003Cb\u003EKeywords\u003C/b\u003E. They\u0027re generated automatically, and you can edit them.\u003C/p\u003E\u003Ch3 id=\u0022click_tracking\u0022\u003EClick tracking\u003C/h3\u003E\u003Cp\u003EEach ad in the list shows how many times it has been clicked. Use this to compare offers and retire ads that don\u0027t perform.\u003C/p\u003E\u003Ch2 id=\u0022what_readers_see\u0022\u003EWhat readers see\u003C/h2\u003E\u003Cul\u003E\u003Cli\u003E\u003Cb\u003EBlog home page.\u003C/b\u003E Your site title, a light and dark mode switch, a \u003Cb\u003ESearch the blogs ...\u003C/b\u003E box and a grid of your latest posts, 12 at a time, with featured images.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EPost pages.\u003C/b\u003E The title, reading time, last updated date, author (\u003Cb\u003EWritten by:\u003C/b\u003E, linked to the author\u0027s page), featured image, the post itself, your ads and \u003Cb\u003ERelated Articles\u003C/b\u003E.\u003C/li\u003E\u003Cli\u003E\u003Cb\u003EAuthor pages.\u003C/b\u003E A profile page for each author listing their posts. See \u003Ca href=\u0022/article/authors-and-author-pages\u0022\u003EAuthors and Author Pages\u003C/a\u003E.\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EBlog post URLs end with a trailing slash, for example \u003Ccode\u003Ehttps://blog.example.com/my-first-post/\u003C/code\u003E.\u003C/p\u003E\u003Ch2 id=\u0022structured_data\u0022\u003EStructured data\u003C/h2\u003E\u003Cp\u003EEach post includes \u003Ccode\u003EBlogPosting\u003C/code\u003E structured data with the headline, description, publish and modified dates, featured image, keywords, the author as a \u003Ccode\u003EPerson\u003C/code\u003E (with their URL, photo and bio when set), and your site as the publisher, with its logo. See \u003Ca href=\u0022/article/structured-data\u0022\u003EStructured Data\u003C/a\u003E.\u003C/p\u003E\u003Ch2 id=\u0022rss_and_json_feeds\u0022\u003ERSS and JSON feeds\u003C/h2\u003E\u003Cp\u003EYour blog has an RSS feed at \u003Ccode\u003E/feed\u003C/code\u003E and a JSON feed at \u003Ccode\u003E/site.json\u003C/code\u003E, both newest first. Every page links to the RSS feed, so feed readers can find it from any post. See \u003Ca href=\u0022/article/feeds-and-machine-readable-formats\u0022\u003EFeeds and Machine-Readable Formats\u003C/a\u003E for paging and filtering.\u003C/p\u003E\u003Ch2 id=\u0022related_articles\u0022\u003ERelated articles\u003C/h2\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\u0022/article/authors-and-author-pages\u0022\u003EAuthors and Author Pages\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/feeds-and-machine-readable-formats\u0022\u003EFeeds and Machine-Readable Formats\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/structured-data\u0022\u003EStructured Data\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/setup-reverse-proxy\u0022\u003ESetup Reverse Proxy\u003C/a\u003E, for serving your blog from a path such as \u003Ccode\u003Eexample.com/blog\u003C/code\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/finding-broken-links-with-the-seo-report\u0022\u003EFinding Broken Links with the SEO Report\u003C/a\u003E\u003C/li\u003E\u003Cli\u003E\u003Ca href=\u0022/article/dashboard\u0022\u003EDashboard\u003C/a\u003E\u003C/li\u003E\u003C/ul\u003E","publish_status":0,"post_type":"Article","authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d","author":{"authoruid":"3dde8c16-763a-4a2b-ae0b-1d8c50c62e3d"},"featured_image_updating":false,"meta_description":"Learn how to set up and manage a HelpGuides blog project with posts, categories, ads, SEO, structured data, feeds, and reader features.","display_toc":true,"has_workingcopy":false,"allow_indexing":true,"total_views":0,"date_published":"2026-10-04T21:49:16.237","date_updated":"2026-10-04T21:49:16.9","date_created":"2026-09-28T16:28:40.01"}}}